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Marketplace journey optimization

Scale demand gen and streamline the buyer journey to and through Azure Marketplace and Google Cloud Marketplace

THE STRATEGY

Conduct a deep-dive analysis to identify gaps and reimagine the future state buyer journey

  • Reviewed 10+ competitor and peer approaches, conducted interviews with Market Place representatives and evaluated 29 screens to benchmark engagement, positioning, and editorial quality.

  • Conducted interviews with our sales team.

  • Adjusted content strategy to provide customers quick and easy access to purchasing options.

  • Revamped existing marketplace listing pages and try/buy flows for easy consumption and provided direct links to demos, trials and private/public offers.

  • Created demand strategy and marketplace landing pages to educate users on ways to buy and access private offers.

PROJECTED RESULTS

+25%

Engagement

+25%

Form fills

+20%

Qualified leads

+30% / $50M

Pipeline

THE USER EXPERIENCE

CollageMarketplace.png
Graphic Spiral

Where strategy meets design

CONTACT

Get in touch

so we can create innovative  projects together

  • LinkedIn

© 2024 by Ana Diez

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