CHALLENGE

To scale demand generation and streamline the buyer journey through Azure Marketplace and Google Cloud Marketplace, we needed to identify experience gaps, align with partner expectations, and reimagine how customers discover, evaluate, and purchase cloud offerings.

• Held interviews with marketplace representatives and internal sales teams to uncover friction points and opportunities across the end-to-end journey.

• Refined content strategy to surface purchasing options quickly and clearly, addressing both technical and business audiences.

• Revamped listing pages and try/buy flows for clarity and ease of use, incorporating direct access to demos, trials, and private/public offers.

• Developed a new marketplace landing pages to educate customers on purchasing paths and highlight the value of private offers.