THE STRATEGY

Conduct a deep-dive analysis to identify gaps and reimagine the future state buyer journey

• Reviewed 10+ competitor and peer approaches, conducted interviews with Market Place representatives and evaluated 29 screens to benchmark engagement, positioning, and editorial quality.

• Conducted interviews with our sales team.

• Adjusted content strategy to provide customers quick and easy access to purchasing options.

• Revamped existing marketplace listing pages and try/buy flows for easy consumption and provided direct links to demos, trials and private/public offers.

• Created demand strategy and marketplace landing pages to educate users on ways to buy and access private offers.