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ANA DIEZ
Marketplace journey optimization
Scale demand gen and streamline the buyer journey to and through Azure Marketplace and Google Cloud Marketplace
THE STRATEGY
Conduct a deep-dive analysis to identify gaps and reimagine the future state buyer journey
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Reviewed 10+ competitor and peer approaches, conducted interviews with Market Place representatives and evaluated 29 screens to benchmark engagement, positioning, and editorial quality.
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Conducted interviews with our sales team.
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Adjusted content strategy to provide customers quick and easy access to purchasing options.
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Revamped existing marketplace listing pages and try/buy flows for easy consumption and provided direct links to demos, trials and private/public offers.
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Created demand strategy and marketplace landing pages to educate users on ways to buy and access private offers.
PROJECTED RESULTS
+25%
Engagement
+25%
Form fills
+20%
Qualified leads
+30% / $50M
Pipeline
THE USER EXPERIENCE


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