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Citrix had a bold goal to be the preferred way to work for 1B users globally —with the website and digital marketing powering the scale and growth yet very little budget.

SaaSify Citrix.com by making it about the customer and not our products

Designed and built a modular website with advanced personalization to serve up dynamic content based on behavior, role, location, industry and product entitlements.
Created customer-led conversational buyer journeys focused on solving. problems, discovering solutions and deriving value.
Created immersive interactive calculators, product in action tours and product simulations.
Used conversational voice and tone to lower the average readability score from grade 13 to grade 9.
Created instant sales alerts for hand raising forms from top account list.

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