Designed and launched a modular website framework with advanced personalization capabilities, dynamically tailoring content based on user behavior, role, location, industry, and product entitlements.

Crafted customer-led, solution-focused journeys that guided users through problem-solving, product discovery, and value realization.

Developed immersive digital experiences—including ROI calculators, interactive product tours, and hands-on simulations—to support decision-making and drive engagement.

Adopted a more conversational voice and tone across content, reducing the average readability level from grade 13 to grade 9 to ensure clarity and accessibility for a broader audience.

Created instant sales alerts for hand raising forms from the top accounts list.