Citrix rebrand

Bring the new brand to life in a fresh, innovative way

Translate the new Citrix brand identity for digital channels and apply creatively across all experiences

Updated 37,162 pages across 27 global sites with a new color palette, fonts, and graphics.
Introduced 160 development updates including animated stats, video headers, parallax scrolling, and interactive components.
Built new brand guidelines, design system and web component specifications for internal and agency use.